Inception is a film that is released world wide on the 16th july. Before the release the Film company has launched a large campaign promoting the film. They have released several posters and posters for specific characters. Also they have been promoting in film magazines (Shown above) aswell as releasing several types of film trailers, each with specific task at hand.

In the two magazines shown above, the magazine publishers for Film have completely changed their theme just for inception. While Empire have not changed it completely, they still have added elements such as the background is the architecture from the films city, and the sub headlines are being pulled into the twisted city. Also in both magazines, Inception is headlining both.